Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding and entrepreneurship.
Sourcing, analyses and use of consumer data is taught.
Our marketing courses offer students knowledge and skills in traditional marketing as well as in digital marketing and marketing management. It provides theoretical and practical frameworks in sales, strategy, pricing, product, planning, research, consumer behavior, advertisers mindset, media planning, scheduling & buying, media monitoring, APCON & NBC rules, marketing ethics, contracts, staffing and evaluation.
Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding and entrepreneurship. Sourcing, analyses and use of consumer data is taught.
How media stations can improve revenue generation through effective, efficient and digital marketing is emphasized.
What will you learn?
Participants will learn:
Basic sales and marketing fundamentals
Principles, practices and types
The creative marketing process
• Ideas generation
• Ability to innovate
• Ability to identify, develop, manage, retain and collaborate with creative people
• Ability to executive masterfully
Marketing and Mass Communication
Marketing and programme planning
Scheduling & Buying
Regulations and regulatory agencies
Marketing ethics, laws & contracts
Marketing and credit control
Digital marketing principles, practices and processes
Marketing and new media
Consumer behavior and analysis
(1): Short Courses - (1, 2 or 3 Days):
(2): Long Courses:
a. Basic - 4 Weeks (including 1 week of internship)
b. Intermediate - 4 Weeks (including 1 week of internship)
c. Advanced - 4 Weeks (including 1 week of internship)
Short Marketing Courses - (1, 2 or 3 Days):
New revenue generation & strategies
Special Marketing Course
- this course seeks to help participants seeking to be entrepreneurs or who are already entrepreneurs, investors or managers of small and medium scale businesses with the road-map for business success. It also assists managers of large business with new top-line growth strategies. The core of this course is the use of entrepreneurial marketing as an essential competitive weapon to grow business and drive revenue.
- Participants end up producing an implementable marketing plan.
As part of the office’s leadership team, Aro played key roles in all business development - proposal, design, implementation and review processes adding value for money strategies, leading to higher success rate. As Head of Media Development (2009-2011), Aro was responsible for designing and delivering all capacity building activities and acted as Project Lead where he interfaced with donors and development partners on Governance, Health and Resilience projects.
From 2005-2008, He produced the award-winning youth reproductive health magazine show “Flava” and the largest HIV Spots campaign in Africa. He also produced environment and climate change output and was Music Producer on the epic HIV focused TV series “Wetin Dey?”
Aro previously worked as a producer with Aso Radio and Internews Network (USAID funded INGO) where he designed and produced Just Jisting - a ground breaking youth talk show that opened up the air space to engaging discussions on reproductive health issues. In 1999 Aro founded Kleverest Scenta - Nigeria’s foremost media volunteer scheme which has produced achievers in various fields. He founded the ‘Kleverest Scenta’ pages which over the years has been a source of development information and career guidance. He is an Environmental and Resources Planner, a music composer, and a sound reinforcement instructor.