Marketing

Our marketing courses offer students knowledge and skills in traditional marketing as well as in digital marketing and marketing management. It provides theoretical and practical frameworks in sales, strategy, pricing, product, planning, research, consumer behavior, advertisers mindset, media planning, scheduling & buying, media monitoring, APCON & NBC rules, marketing ethics, contracts, staffing and evaluation.

Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding and entrepreneurship. Sourcing, analyses and use of consumer data is taught. 

How media stations can improve revenue generation through effective, efficient and digital marketing is emphasized.   

What will you learn?

Participants will learn:

 Basic sales and marketing fundamentals

 Principles, practices and types

 The creative marketing process

• Ideas generation

• Ability to innovate

• Ability to identify, develop, manage, retain and collaborate with creative people

• Ability to executive masterfully

 Strategy

 Information research

 Marketing and Mass Communication

 Marketing and programme planning

 Scheduling & Buying

 Media monitoring

 Regulations and regulatory agencies

 Marketing ethics, laws & contracts

 Marketing and credit control

 Digital marketing principles, practices and processes

 Marketing and new media

 Consumer behavior and analysis

 Improving Revenues

 Media entrepreneurship

Duration:

 (1): Short Courses -  (1, 2 or 3 Days):

  (2): Long Courses:

a. Basic - 4 Weeks (including 1 week of internship)   

b. Intermediate  - 4 Weeks (including 1 week of internship)   

c. Advanced - 4 Weeks (including 1 week of internship)   

Short Marketing Courses - (1, 2 or 3 Days):

 Digital marketing

 Media entrepreneurship

 New revenue generation & strategies

 Marketing management 

Special Marketing Course

 Entrepreneurial Marketing:

- this course seeks to help participants seeking to be entrepreneurs or who are already entrepreneurs, investors or managers of small and medium scale businesses with the road-map for business success. It also assists managers of large business with new top-line growth strategies. The core of this course is the use of entrepreneurial marketing as an essential competitive weapon to grow business and drive revenue.

- Participants end up producing an implementable marketing plan.